Escape Room 2

Produced by Sony Pictures Entertainment, Escape Room 2 launched in Middle East theatres on July 15, 2021. Prior to launch, JunkSet partnered up with Empire Films, Sony’s regional distributor, to get viewers existed for the film and drive ticket sales while it was in theatres.

JunkSet’s resident social media influencer, Mohammed Alshehri, was given the opportunity to speak with the cast of Escape Room 2 during a virtual junket organized by Sony Pictures. Rather than doing your standard celebrity Q&A, we decided to make things a bit more exciting. Half way through the interview Mohammed decided to play a quick round “Slangaugage” with the stars, asking them to guess the meaning of a popular Saudi slang word.

The result was a funny and unscripted piece of content that was a hit viewers across Mohammed’s social media pages. The clip racked up a total of over 55,000 organic views across Instagram, Snapchat, and Twitter. With over 29,000 views on Instagram alone, the piece generated lots of engagement from viewers, with several of the comments expressing excitement for the film and others getting ready to go watch it.

Watch the full interview here.